Italian porcelain brand Ginori 1735 has tapped American actor and brand ambassador Jake Gyllenhaal to star in its new campaign.

The Ambulance star commented 'When Ginori approached me, it felt so natural to collaborate with one of the best companies in the world on products that I have always adored and find so central to the experience of eating and enjoying life. I have had meals on Ginori tableware and have been a fan of theirs for many years. I always dreamed of owning my own set of Ginori plates'.